Analytics

Analytics Page

The Analytics section helps you understand how users are interacting with your AR experience. You can view performance metrics, track engagement, and download leads collected from Lead Forms.

Accessing Analytics

  1. Go to My Dashboard.

  2. On any campaign card, click the Analytics (📊) icon.

Campaign Card

Key Metrics Explained

Once you open Analytics, you'll see an overview dashboard.

Metric
Meaning

Sessions Started

Number of times the AR experience was opened.

Users Visited

Unique users who interacted with the experience.

Completed Sessions

Users who reached the end of the experience.

CTA Clicks

Number of users who clicked the final action—such as “Buy Now” or “Learn More”.

Note: Each metric also displays the count of unique visitors associated with it.


Performance Trend Graph

Below the summary, you’ll find the Performance Trend Graph, showing how engagement changes over time.

  • Toggle Views: Switch between All, Sessions, Users, or CTA Clicks.

  • Date Filters: Use the selector to view data for:

    • Last week

    • Last 30 days

    • Last 60 days

    • Last 120 days

This helps you understand:

  • Which days have the highest engagement.

  • The impact of campaign sharing or paid ads.

  • Drop-off patterns across time.


Lead Information & Export

If your experience includes a Lead Form, all submissions will appear in the Lead Information section at the bottom of the page.

Here you can:

  • Search leads by name, email, phone, etc.

  • Filter by date range.

  • Export Data: Click the Export icon (⬇) to download all leads as a .csv or .xlsx file.

Integration: All lead data is stored securely. You can also connect this data to external CRM tools via the Integrations section.


Best Practices

  1. Completion Rate: Compare Completed Sessions vs Sessions Started to see if users are dropping off before finishing the experience.

  2. Conversion: Monitor CTA Clicks to evaluate if your "Buy Now" or "Learn More" buttons are effective.

  3. Monitoring: Track leads daily if you are running social ads or influencer campaigns to ensure immediate follow-up.

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