Gamified AR
Best for: Brand activations, social challenges, event booths, and loyalty engagement.
Overview
Gamification templates turn passive viewing into active play. These are highly effective for capturing user attention for longer periods and rewarding them with coupons or content.
Game Types
1. Catcher Game
Items fall from the sky; the user moves their phone to catch them in a basket.
Best for: Collecting discounts or coupons.
2. AR Quest / Scavenger Hunt
A scavenger hunt where users explore their physical space to find and collect hidden virtual objects.
Best for: Exploring a physical venue or store.
3. Rise and Burst
A rapid-reaction game where users tap floating bubbles or objects rising from the floor before they float away.
Best for: Reflex challenges and high engagement.
Typical Use Cases
"Catch/Tap/Burst the product icons to win a discount".
Event attendees competing for a top score.
Influencer challenge campaigns on social media.
Recommended Assets
Game Items
.glb, .png, .jpg, .webp
Use branded collectible objects (products, logos, mascots).
Offer / End Screen
.png, .jpg, .webp
Graphics showing final score and reward CTA.
Best Practices
Clutter: Keep object count moderate to avoid visual clutter.
Branding: Use brand-themed collectibles.
Conversion: Always add a reward CTA (Call to Action) at the end to convert engagement into business results.
Next Steps: → Create a Gamified Campaign
Last updated