Image Tracking

Best for: Product packaging, brochures, menus, posters, event passes, business cards, and in-store displays.

Overview

Marker-based (Image Target) AR uses a specific printed or digital image (called an image target) to trigger AR content. When the user points their camera at the image, the AR experience appears aligned on top of it.

This is ideal for converting physical items into interactive digital experiences.

Typical Use Cases

• Packaging: Show product benefits or animations when scanning packaging.

• Information: Add tutorials or ingredient details to food & beverage labels.

• Marketing: Turn posters or flyers into interactive brand storytelling.

• Events: Add gamification to merchandise or event IDs.

Recommended Assets

Asset Type	Format	Notes
Image Target	.jpg	High contrast, distinct patterns, non-glossy.
AR Content	.glb, .png, .jpg, .webp, .mp4	Can use 3D models, video, or floating images.

Best Practices

1. Contrast: Use images with clear contrast (avoid plain logos on white backgrounds).

2. Surface: Use a flat image surface for best stability.

3. Instructions: Add brief camera scanning instructions in your intro screen.

Next Steps: → Create a Marker-based AR Campaign