Google Analytics 4

Measure funnels and detailed user behavior using standard GA4 reports and Explorations.

What You Need

• Your GA4 Measurement ID (Format: G-XXXXXXXXXX).

Setup Instructions

1. Open your campaign in the Vizaro Editor.

2. Click Integrations → Google Analytics.

3. Paste the Measurement ID.

4. Click Save.

Events Sent to GA4

Event Name	Trigger	Parameters
view_item	AR Impression
ar_session_start	Session Start
anchor_detected	Surface/Marker found	anchor_type (image, plane, face)
interaction	User Action	interaction_type (hotspot, rotate, animate)
select_promotion	CTA Click	Mapped from button clicks
generate_lead	Lead Submission
session_complete	End of experience

Recommended Custom Definitions

GA4 automatically captures these, but you may want to register them as Custom Dimensions:

• campaign_name

• template_type (markerless, marker, face, 360, game)

Verify Installation

Go to GA4 Admin → DebugView. Open your AR share link on your phone and interact with it. Events should appear on the DebugView timeline within seconds.